Tuesday, September 04, 2007

Great ideas :-)

I thought I'd better write these terrific ideas down before someone else uses them:

1) I remember a bunch of commercials years ago that stated that their product, or the people who used their product, were giving 110%. I believe this started when NASA was televising its launches and they would announce that the engines were running at 110% as the rocket or Space Shuttle rose. This meant that the engines were working harder than their rated specification. You wouldn't want to do this for long but with machinery, it was possible. Now, every other commercial says they are working 24/7 for us. This is just as silly as saying you're giving 110% but it sounds good when a customer is looking for a new bank or a new dog groomer but it's not real. But reality has never stopped advertisers. So, my idea is to come up with a marketing scheme where you say you are working 25/8 for your customers. That's like giving 114% on the days side of that expression!

2) The doctor always tells you to take two aspirin and call him in the morning. Well, my idea is to make each aspirin the size of two aspirin so you only have to take one pill. Think of the time you'll save. You'll be giving 200% when you take a pill.

3) I have a great idea for one of those one-panel New Yorker magazine style cartoons. A person is pushing a vacuum cleaner that has obviously broken (maybe a plume of smoke is rising from it) and they say to a person standing next to them, "Well, you know, nature hates a vacuum."

4) Another New Yorker style cartoon would show a husband and wife doing the dishes together and the husband has dropped one of the dishes he was washing and turns to his wife and says, "I thought you said these were dishwasher safe!"

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